See it. Cart it. Eat it.
We’ve all had that Willy Wonka dream of reaching through our screens to touch, taste, and enjoy what’s on the other side. Well now Instacart is doing just that—by making inspiration tangible. Introducing Instacart’s new Shoppable Recipes feature that lets you See it. Cart it. Eat it.
Shoppable Recipes
Inspiration has the ability to move us. To excite us. And when done right, motivate us. It gives us the confidence to do great things.
But when we don’t follow through, the inspiration remains out of reach. Instacart is changing that.
With shoppable recipes, we’re enabling people to turn inspiration into something tangible, delicious, and literally letting them taste and enjoy the foods they see on the other side of their screens.
See it. Cart it. Eat it.
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See it. Cart it. Eat it. 〰️
Instagram Launch
How It Works
We’ve turned passive scrolling into actionable tasting in just 3 easy steps.
1) See a recipe that looks delicious.
2) Tap the “cart it” button to instantly have all the ingredients delivered right to your door.
3) Create the recipe for yourself, and savor each bite.
See it. Cart it. Eat it.
Creator Tutorial
Influencer Outreach
How do we inspire influencers to create captivating TikTok content to promote our campaign? Like this:
Press
Behind the Scenes
With Designer/Art Director Anabelle Roeser
With talent (and Americas Next Top Model contestant) Phil Sullivan